But with slow connections or bad streaming servers, the network can experience a high amount of latency that can interrupt the video. This can lead to interruptions in the streaming service and an overall deterioration of the user experience.
This leads to data access errors and lengthy loading times amongst other problems. The exponential increase in smartphone use means that every person is carrying a potential live streaming web server. And coupled with the increased consumer demand for live content, streaming servers have grown in popularity. In fact, a study by Tubular Insights revealed that viewers are willing to watch live videos exceptionally longer. The surveyed participants spent 8X as much as time watching live videos compared to on-demand content.
Gone are the days when consumers waited for their favorite shows to come on television or bought vintage CD collections to store them for later viewing. Modern consumers want to access their favorite content — regardless of whether it is a sports event, a television show or a movie — on demand and on their preferred device.
Whether they are using a smartphone or a laptop, they expect providers to deliver an uninterrupted experience. This business model has been the main force behind the success of Netflix and many other streaming services that followed its lead. As the demand for streamed content continues to grow, businesses are increasingly looking for servers that can deliver. At Cherry Servers, we provide high-quality streaming servers that allow you to provide a seamless streaming experience to your customers.
DevOps Blog Stay in the know with in-depth articles about DevOps, micro-services and cloud native topics, delivered to you weekly. Written by Marius Rimkus on November 28, Like what you're reading? Subscribe for more:. All Topics:. You might also like this:. How to Install and Configure Nginx on Ubuntu Read More. Sales: sales cherryservers. Support: support cherryservers. After all, anyone with a smartphone can stream to billions of users in a snap.
But other than that, social media sites like Instagram and video chat services like FaceTime make it easy. These third-party platforms make streaming look effortless, but what occurs in the background is quite complicated. The process requires a substantial digital infrastructure, with streaming media servers at the crux of it all. Social media also represents an isolated scenario, which means that enabling the same capabilities for professional live streaming requires building your own workflow.
Any content distributor going beyond Facebook Live needs a reliable infrastructure solution that can be customized to their use case. You need a streaming media server. Such servers can be deployed on premises , in the cloud , or across a hybrid of the two — and today, broadcasters can leverage both streaming server software and cloud-based services to empower this technology. The important thing is that your streaming server delivers on the three vital components of distributing live streams at scale:.
Transmuxing occurs when a media server ingests the compressed video data and repackages it into a different container format.
This allows content distributors to deliver the video using various protocols, without having to manipulate the actual file. Think of transmuxing like converting a word doc into a pdf and vice versa. This capability is critical for reaching multiple viewers. Because many broadcasters choose to initially compress their stream using an RTMP encoder, repackaging the stream into an HTTP-based format ensures playback on any viewing device. This also enables content distributors to reach users on outdated devices by delivering over legacy streaming protocols.
The second reason why you need a streaming media server is for transcoding. This powerful conversion process helps reach more users, but beyond that, it unlocks the holy grail of high-quality viewer experiences: adaptive bitrate streaming. The manipulated data is then recompressed for delivery. That way, content distributors can transcode the data into a more common codec, transize the video into a lower resolution, and transrate the file into a lower bitrate.
Content distributors can also leverage transcoding to create multiple renditions of a single stream, thereby providing a variety of resolution and bitrate options.
This helps deliver high-quality streams to users with outstanding bandwidth and processing power, while also accommodating those lacking in the speed and power department.
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