Who is agency of record for target

From internships to account executives or directors. See all our PR jobs here. Boylan, who has been leading comms as a senior VP since Jenkins' departure, will have oversight of internal communications, corporate and brand communications, public affairs and crisis and issues management. The communications group, which was previously part of the marketing department, now operates independently, Boylan said. Gomez, meanwhile, also is taking on new responsibilities, having added the chief digital officer role to his remit.

Gomez joined Target in and was named CMO in , and will maintain oversight of the marketing division. The internal changes come as Target also takes stock of its external dealings with its PR agency partners, primarily through a newly-launched agency review.

It does not have an agency of record. The moves also come on the heels of a largely positive , during which Target saw lifts in business after weathering tough times in previous years. The uptick has been credited to initiatives including improved in-store experiences and a push for more online sales.

Long-form journalism that analyzes the issues, challenges and opportunities facing the PR business. Arun Sudhaman 03 Nov PRovoke Media's annual study identifies 25 professionals reshaping marketing and comms in Asia-Pacif Arun Sudhaman 20 Oct Industry leaders respond to PRovoke Media's findings on the extent of the pay and promotion gap at A Aarti Shah 13 Oct We asked this year's innovators for their perspectives on the future of the office. The responses, s We feel that the views of the reader are as important as the views of the writer.

Please contact us at [email protected]. Logout My Account Premium Content. Many retailers are still trying to figure out which agency model fits amid declining revenues and marketing budgets across the industry. After this story was originally published, the Target representative noted that sales have risen in multiple quarters and that the chain does not plan to cut its overall marketing spend, though company shares fell in late after third quarter performance totals missed expectations.

According to our source, Target Creative has handled more work in recent months as the chain increasingly focuses on launching and refreshing its own brands. Despite these challenges, same-store sales were up by 5. Email Address. Privacy Policy. This website requires Javascript. Skip to main navigation Skip to main navigation Skip to content Skip to footer.

Let us know how we're doing. Your comments have been sent.